Fanatics isn't just our name. It's who we are—loyal, passionate fans, dedicated to our favorite teams and to the sports we love. That's why we're honored to be able to offer fans the world's largest collection of official sports apparel from all the leagues, teams and players you love.

In 2011, Rubin acquired Fanatics from its founders, brothers Alan and Mitchell Trager; the Florida-based sports retailer had an e-commerce presence across college and professional teams, and the new assets merged into GSI.

With more than 60 physical store locations worldwide, ranging from in venue at stadiums and arenas to flagship locations, Fanatics offers dynamic solutions to partners looking to seamlessly blend the online and offline shopping experience for their passionate fanbases.

We're your officially licensed leader of NFL apparel, jerseys, shirts, and all the best NFL merchandise to choose from. Fanatics is your stop for NFL Gear and NFL sideline apparel for the season including hats, shirts and jackets in official styles from Nike and New Era.