With excess of $1 billion in sales annually, Fanatics is a top 50 Internet Retailer Company that comprises the broadest online assortment of officially licensed items via its Fanatics (fanatics.com) and FansEdge (www.fansedge.com) brands, as well as the largest selection of sports collectibles and memorabilia through ...

A leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods.

A fan, according to the American Heritage College Dictionary, is "an ardent devotee, an enthusiast." Fanatic is defined as "a person marked by an extreme unreasoning enthusiasm, as for a cause." The distinction, then, apparently rests on whether the enthusiasm is ardent or unreasoning.

Nine years later – with e-commerce rights from all North American sports leagues now within GSI – Rubin acquired Fanatics, a Florida-based sports retailer which had an e-commerce presence across college and professional teams, and merged these new assets into GSI in 2011.